E-Commerce : Shopping Cart
E-Commerce – role of a Shopping Cart

Life has become so easy, no need to rush to the markets. Now shopping is just a click away. Well you got it right; we are talking about e-shopping carts.
Software is used to create an online “storefront,” or E-Commerce Web site. It acts as a virtual shopping cart, keeping track of the items that visitors have ordered and allowing them to add or remove items. When a visitor decides to “check out” (purchase the items online) the software sends all order information to the merchant.

Shopping Cart software acts as an online store’s catalog and ordering process. By using shopping cart on the web customers can purchase multiple items with a single payment. Not only this, they can browse the entire selection, and view a consolidated list of all their items before purchasing. Basically, a shopping cart is the interface between a company’s Web site and its deeper infrastructure. This allows customers to select merchandise; review their selection, make necessary modifications or additions; and finally purchase the merchandise.

Companies integrate shopping carts as these are sold as
independent pieces of software into their own unique online

solution. There are number of shopping carts available like LaGarde, RomanCart, AgoraCart etc. For instance the payPal Shopping Cart is a low-cost way for you to accept credit card and bank account payments, and can be fully integrated with your website in a few easy steps.

Features of a shopping cart:

• Easy-to-use store management tools, saves time and money.

• Customizable for your business needs.

• Easy to implement - no CGI scripting necessary.

• Improve buyer experience - with customizable buttons and secure payments happy customers becomes a frequent visitor.

• Customizable HTML store home page.

• Order forms are in HTML for ease of customization.

• Upload and store static html pages for product info, store policies, etc.

• Dynamically generated product pages from store’s database.

July 2007 | Java Jazz Up | 38
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